We aim to inspire, engage, empower and excite by learning together.





TheVERYidea are a team of four experienced, independent artists based in the Midlands. Each artist has over ten years experience of working with children, families and practitioners in a range of learning and community settings from children's centres, galleries and sheltered housing to parks and hospitals.




Our combination of creative minds and disciplines - visual, music, movement & performance, is participatory and distinctive in its style. Having flexibility and a collective response to projects, together with shared skills, experience and a love of the outdoors, makes us different.


"The input from TheVERYidea was invaluable and inspirational"

Louise Bardgett


A movement specialist,

with an interest in how spaces, objects and stories can stimulate creative responses. 

annA rydeR 


A singer songwriter, 

musician, sound-artist working extensively in many different education settings and has also toured/recorded with Fairport Convention, Eddi Reader and others as well as performing solo/with a band throughout the UK and abroad. 

Matt Shaw


A 3D visual artist and engineer has extensive experience of working with families to create large scale 3D and multisensory, playful environments to support indoor and outdoor learning.

Matt is also a freelance sculptor. 

Barbara Jones


A visual artist and graphic designer who is passionate about finding ways to solve problems and think of best ways to communicate ideas. Barbara has considerable experience of working with children, families and practitioners, in early years.